A Marketing Partner that works as hard as you do.
Who is Lucky Penny?
- Nationally Board-Certified massage therapist
- Spa Owner
- Wife
- Mom
- Nana
- Globe Trotter
Lucky Penny Marketing & Consulting was created to support self-care professionals who want their marketing to reflect the same care, intention, and professionalism they bring to their clients.
I specialize in working with massage therapists, bodyworkers, estheticians, and wellness business owners, Whether you are just starting out or you are established, experienced, and ready for clarity without overwhelm.
Many of my clients are excellent at what they do but feel uncertain, frustrated, or disconnected when it comes to marketing. They didn’t start their businesses to chase trends or spend hours online. They started them to help people feel better. My role is to bridge that gap.
Why "Lucky Penny?"
The answer to that question is two-fold. One side is a sentimental song lyric that struck a feeling in my heart at a very transitional time in my life.
The other pertains to the object itself. A lucky penny is small, steady, and often overlooked, yet meaningful when you find one.
That’s how I view effective marketing. It doesn’t have to be flashy or expensive to work. When done thoughtfully, even small, consistent efforts can create lasting growth, confidence, and opportunity.
My goal is to help clients feel supported, not pressured, and to create marketing systems that feel grounded, intentional, and sustainable.
Services
250 US dollars
250 US dollars
Develop a tailored social media strategy for your business and keep it running smoothly. (plan only)
250 US dollars
75 US dollars
Remote
Marketing Partner Monthly Plan
(includes all services listed above)
$450
My Monthly Remote Marketing Partner plan is designed to support small business owners with consistent, strategic, and results-driven marketing support. We combine creative branding with digital strategy to help your business build visibility, attract new clients, and stay competitive in your market. This plan includes all of the above services for one affordable price. No contracts. No strings. You own everything we create.
Clients
My clients work hard in their chosen fields, and I love to share what they do and the feedback on how my services have transformed their businesses. Below you'll find what they do and what they have to say about their experiences with Lucky Penny Marketing and Consulting. Check out their services/products!
Alexis Smith, Licensed Massage Therapist
Greenfield, Indiana
Facebook: Betterlyfe Massage
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Logo and brand design
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Facebook page and posts maintained by Lucky Penny Marketing.
August 2025 to November 2025
"She is amazing! I definitely recommend. She helped my business so much!"
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Logo and brand design
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Social media content created and managed
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Website designed and managed by Lucky Penny Marketing.
February 2019 to present
A Focused Touch Day Spa was created by Amy. She has been marketing this company for over 8 years growing her base clientele as a solo practitioner from zero to 100 clients per month in only 18 months. She then started a full-service day spa that became an award-winning local spa with a staff of 13 and performing over 600 services a month.
Healing Path Massage
Marlaina Pertile, LMT, CMLDT, CLT
Indianapolis, IN
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Rebranding and logo design
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Website design and managed
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Social media content created and managed
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Business Consultant and Marketing Strategist
October 2025 to present
At Healing Path Massage every session is more than a treatment, it is a step toward comfort, calm, dignity and relief. Marlaina is honored to walk beside her clients on their path through chronic pain, cancer care, hospice support, aging with grace, stress recovery and every day wellness.
'Thank you so much to Amy Hughes at Lucky Penny Marketing for working with me to create my first logo and website! Need help with marketing? Amy is your gal! "
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Business Consultant
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Marketing Strategist
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Website Design
October 2025
Monroe Wellness is a full service wellness center located in Monroe, Indiana. They offer massage, esthetics, dry needling, fitness/yoga classes, IV therapy, Salon services, and self defense classes. Their facilities also feature a halotherapy salt cave and foot detox room.
"Amy helped me process through business strategies to help get my wellness center on better track for the future. She helped encourage me to push out of my comfort zone to make the changes that were detrimental to my business. Forever thankful for her help during a hard transition in my business"
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Logo and brand design
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Website design and managed
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Business Consultant and Marketing Strategist
October 2025 to present
JPowers Studio is where beauty lives in shadow and light. Here, skincare is ritual, makeup is storytelling, and every face is honored as a work of art.
Influenced by the precision of Korean skincare and the depth of high-fashion artistry, Julie crafts looks that range from soft, ethereal glow to bold, otherworldly transformation.
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All identities. All tones. All journeys.
Olivia Florence Davis Massage, Mind & Bodywork
Owner, Olivia Davis, LMT
Carrboro, NC
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​​Business Consultant and Marketing Strategist
December 2025 to present
Olivia understands what it is like to struggle with the pain and blocks that prevent your body and mind from being the best they can be. She has the tools and a tailored plan to help you recover, rejuvenate, and possess the inner resilience to thrive in daily life. Olivia and her team can help you make a positive and lasting transformation.
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Logo and brand design
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Website design and managed
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Social media content creation and managed
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Business Consultant and Marketing Strategist
January 2026 to present
RCHBooks believes the best stories do more than entertain; they help children grow. Thier books are created with heart, care, and intention, offering gentle adventures that celebrate kindness, courage, friendship, and self-discovery. Each story is thoughtfully written for young readers and beautifully illustrated to spark imagination while nurturing emotional growth.
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Because every child deserves stories that help them feel seen, brave, and wonderfully special.
"Lucky Penny Marketing was instrumental in launching and growing RCH Books. Amy’s work on my branding, website, and marketing strategy laid the foundation for the continued success of my book series."
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Logo and brand enhancement
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Website enhancement and managed
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Social media content creation and managed
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Business Consultant and Marketing Strategist
January 2026 to present
The Glo Facial Spa and Skin Center is a boutique style space that is intimate and private. The gals at Glo offer the best in esthetic skin treatments. We specialize in acne and anti-aging treatment in the Bloomington, Normal area. Our services also include relaxing facials, body waxing, contouring body wraps, lash and brow tinting, and massage therapy.